Experience, and Then SomeThere’s something to be said for an advertising copywriter who’s been around a while. Something more than, “Dude, where’d she learn to write like that?” Beyond the words on paper or screen, there’s the life experience a good writer brings to every project. And I have, shall we say, lots of that. Over the course of several decades, I’ve played with hula hoops and Frisbees, driven Pintos and Acuras, bought homes, refinanced mortgages, given parties, taken vacations, paid taxes. With my husband of 30 years, I’ve raised two kids – and lived to tell about it. Over time I’ve seen leggings and lava lamps come, go, and come again. In other words, I not only understand the demographic that today controls the majority of the nation’s assets, I’ve also been part of it for a good long time. Agency BackgroundBefore opting to freelance, I was creative director at Chapman, Troast & Warwick, then the fifth largest agency in San Diego. My experience includes retail, travel, institutional, medical, and financial accounts. ApproachI’ve written for clients in many different fields, even on topics I’ve been unfamiliar with prior to a particular assignment. This is not all that uncommon in the world of copywriting. And it can actually be viewed as a plus, since it enables a writer to delve into a project with fresh eyes and bring new clarity to the marketplace message. Where a client might see only “the forest,” an experienced copywriter who has done her homework is able to also point out “the trees.” I do my homework. And if you come to me with a project, before I put any words on paper or screen, we’ll talk, you and I. And I’ll listen. Take notes. Ask questions. Do research. All of this in the service of accurately communicating in the most compelling prose possible what your business or organization is all about. Fees and Turnaround TimeDepending on the project and what’s involved, fees vary. Feel free to contact me for a quote. As for turnaround time, there are always a number of factors to be considered: your deadlines, the scope of the project, my availability, etc. As a rule of thumb, a two-week time frame is pretty standard, but not absolute. Let me know what you’re up against and I’ll do my best to help you. |
Sneak-Peak PortfolioI believe that the best advertising involves a dynamic interplay between words and visuals. The words makes the pictures mean more, and vice versa. Thinking along these lines, I offer clients a range of concepts with each and every assignment – not just headlines, but suggestions for visuals, as well. Here are a few examples fo my work: Ads: |
